All you need to know about online music promotion:

How can you choose which sites are worthwhile of your time and effort gave the abundance of online music promotion options—and the limited number of hours in the day?

Spreading ourselves too thin and finally burning out is what will happen if you try to market your music simultaneously through every channel accessible. Additionally, you’ll feel disappointed that your efforts didn’t yield anything in return.

Instead of attempting the impossible, concentrate your efforts on a select number of platforms where your current and future followers are most likely to spend their online time. Building from there, start by individually marketing your music on the websites and apps that you love using most.

Online music promotion strategies that work best:

1. Website:

Construct a music website with a unique domain name so that your listeners can find you there at all times. Your website ought to be an all-in-one resource that lists your most recent songs, an EPK, your official artist profile, forthcoming events, and more.

You’ll share brand-new albums, including your whole career, and generate interest in your live performance using your website to promote music online. The best approach to get music listeners to directly support your work is through a music website.

2. Blogs that specialize in music:

Look for possibilities for album reviews, concert reviews, interviews, and guest articles since these features on music blogs may have a beneficial effect on your band’s website’s SEO and the visibility of your music.

Investigate music websites that showcase musicians that are prominent and in your genre, so that you may make the most of your promotion efforts. After that, create a tailored pitch that will grab the blogger’s interest.

3. Media:

It’s a terrific method to attract new music listeners to secure an interview or include your music on a podcast. Simply appearing on a local podcast will introduce your music and your musicianship to a new audience.

Start your podcast to talk about your band on recurring episodes to promote your music online. For an interview or to submit your music to podcasts, you can also get in touch. Simply be sure to invest some time in looking up podcasts that would be a suitable fit for your music.

4. Electronic press package:

Your band’s internet resume can be found in an electronic press kit or EPK. Your most recent bio, songs, videos, pictures, tour dates, press mentions, links, and contact details should all be included.

If you want to promote your music online, an EPK is a crucial tool. You may use it to produce media materials that support a fresh music release or to include a customized EPK that will assist you in booking more performances and gaining more audience.

5. Writing of your Blog:

A blog is a fantastic method to give readers a glimpse into your professional life, and consistent updates demonstrate your ongoing involvement in the music industry. A blog about your music can benefit your website’s SEO and foster a closer bond with your audience.

Create blog entries on your music every week or so without being overly commercial. Insights into your creative process, lists of recent releases you’ve been enjoying, or intimate tales about your experience as a musician may be among them. You may also use the information for social media posts or newsletters, so keep that in mind.

6. Email distribution list:

The most effective music marketing strategy you can use is most certainly your email list. Your emails are assured to get in your subscribers’ inboxes, unlike social media sites where computers determine who sees your material.

Develop your email list continuously. Whether or not you have new music coming out soon, publishing a regular monthly newsletter is a terrific way to keep your fans interested and up to date on everything that is happening with you and your band. It’s essential to do this if you want to create a supportive community that will stick around when you release new songs.

7. Facebook:

Fb has long been seen as crucial for online music promotion since it is a social media network utilized by billions of people. Using Facebook to promote your music still has some merit, even though it has been harder over the past several years to connect with fans organically.

Get familiar with Ads Manager so you can develop and track Facebook ad campaigns if you have a target demographic and some money to work with. Facebook advertisements may be one of the most cost-effective methods to promote your music online if you put some effort into testing and improving them.

8. Instagram:

As a musician, Instagram offers a variety of ways for you to develop your visual identity, including the grid, stories, IGTV, Instagram Live, and Reels.

Try out the many possibilities to discover which one you can commit to increase organic Instagram traffic, from using Reels to record clips of yourself playing your instrument to telling people about your behind-the-scenes activities. You may advertise and promote Instagram posts using Facebook Ads Manager just as you would a Facebook post if you have a small budget to invest in expanding your profile.

9. Twitter:

For immediate updates and rapid communication, Twitter is unmatched. Finding individuals who are discussing your music (or the music of other artists) and striking up discussions with them can be a terrific approach to meeting new people if you are comfortable with this format.

Work on fan interaction to promote your music on Twitter by publishing setlists, pre-show selfies, Q&A sessions, and more. You can also share your opinions on pertinent topical issues.

10. Snapchat:

Snapchat is a lighthearted, on-the-go social media platform that places more emphasis on fan engagement and growth than on actual music sales. However, if your target market is younger, it is a fun method to engage with them.

Compared to other social networking applications, it has a tendency to feel more intimate, which may present some distinctive marketing options that don’t always feel like “marketing.” So bear that in mind if you want to use Snapchat to advertise your music.

11. Tik Tok:

TikTok trendy has fast become such a prominent strategy to promote music online; TikTok trending may help your music career tremendously. The video app is particularly popular among Generation Z, but older groups have jumped on board as well.

You may make your short films, but remember to also upload your music to the site so that it can be utilized as audio snippets. When compared to other social media sites, TikTok’s fine-tuned algorithm and captivating style provide you with a decent possibility of organically reaching a new audience.

12. Twitch:

Twitch is an online streaming network that specializes in live video broadcasting. The site is growing in popularity as a means for independent artists to not only conduct live events but also to cultivate a following and connect with a larger community.

If you’re a frequent performer, Twitch is a great place to put on interactive streaming concerts. You may also use Twitch to market your music by organizing Q&A sessions, streaming rehearsals, or teaching online lessons and workshops.

13. YouTube:

YouTube is a huge driver of music discovery. Upload and distribute videos regularly to utilize YouTube to promote your music online.

To make your films more discoverable, make sure each upload has a clear and appealing title. Include a descriptive description with keywords and relevant tags.

You should also organize similar sorts of videos into playlists to increase your watch time. Embeddable YouTube videos can also be posted to your website, a website promoting your music (think online news sources, blogs, or venue websites), or linked and shared on other platforms.

14. Streaming services (such as Spotify, Apple Music, and playlists):

Most fans listen to their favorite artists and discover new music on streaming services such as Spotify, Apple Music, and Amazon, so make sure your releases are available on all of them.

Having even one of your songs featured on a playlist can help your music career immensely. There are millions of playlists for every subgenre, mood, and activity imaginable, resulting in a golden opportunity to reach the right audience at the right time.

15. Matdon9ja:

Matdon9ja has a large community of varied music enthusiasts and is one of the most artist-friendly platforms for independent musicians and niche genres.

Matdon9ja may be able to help you promote your music online by allowing others to listen to it. Before investing in professional production, spend some time on the site yourself, listening to and sharing viewpoints to help the community grow.

16. SoundCloud:

SoundCloud is one of the most artist-friendly sites for independent musicians and niche genres, with a huge community of different music fans.

SoundCloud may help you advertise your music online by allowing people to listen to your tunes. Before spending in professional production, you may even submit demos to SoundCloud and receive feedback. If you follow this path, make sure to spend some time on the platform yourself, listening to and discussing opinions with other musicians to contribute to the development of that community.

17. Bandsintown:

Over 500,000 musicians and 50 million fans utilize Bandsintown, the largest event-finding network.

It’s a fantastic method for performing artists to receive more visibility for their gigs, whether they’re on tour, live streaming from home, or something in between. You’ll be able to sync all of your future events across your website and social media platforms, ensuring that your followers can keep track of your dates and see your music live.

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